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On February 14 and 15, Tel Aviv hosted an international Mediterranean tourism exhibition. The Tourism Development Support Fund of the Kyrgyz Republic together with domestic tour operators prepared and organized a national pavilion.
The International Mediterranean Tourism Market (IMTM) is a professional exhibition of the Israeli tourism industry, as well as, as the organizers themselves claim, the most important and large tourist fair in the Eastern Mediterranean. The exhibition consisted of the sectors «Pavilion of Israel», «Global Tourism» and «Smart Tourism».
During the exhibition we realized that Israel has great tourist potential for our country. Despite the fact that in Tel Aviv in addition to the stand of the Kyrgyz Republic were stands of our neighbors Uzbekistan and Kazakhstan, as well as richly decorated stands of Turkey, Azerbaijan and Georgia, the exhibition was a significant success for tour operators of the Kyrgyz Republic. For two days of work we held about 80 meetings, more than half of our clients wanted to promote tourism in the Kyrgyz Republic in the Israeli market», - said Vice President of the Tourism Development Support Fund of the Kyrgyz Republic Kairat Itibayev.
According to him, 32 thousand dollars were spent on the stand from the Kyrgyz Republic. With this money, they designed the design, built the composition and rented the exhibition space in Tel Aviv. At the same time, Georgia and Turkey spent about several hundred thousand dollars for these purposes.
Israel tour operators in turn noted that the Kyrgyz stand attracted their attention because of its location, as well as the beauty of the mountains and glaciers that were shown on the screen.
The Fund noted that this was the first such contact with Israeli tour operators, all in all, during the Fund’s work five tourist stands in the target countries.
Note, earlier tourist operators from the Kyrgyz Republic had to participate in such exhibitions on their own, in order to somehow attract tourists from abroad. At the same time, Kyrgyz companies performed separately on small exhibition areas, spending up to 12 thousand dollars each for this purpose.